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Jaiye - Enjoy Good Music
The role of Jaiye is to structure the African music industry through a broadcasting and distribution solution adapted to artists on the one hand, and to listeners on the other.
Jaiye for African music artists: a dedicated platform to monetize their tracks and ensure their distribution to their communities of listeners.
Jaiye for listeners: brings together all Afro music in one place and simplifies its consumption with a solution relevant to the needs of African listeners.
Useful links:
- To move to the rythm of Afro sounds: the platform
- To get inspired: Instagram account
A few key figures
A word
from the founder
Our goal? To offer a solution that adapts to the way music is consumed on the continent and to pay artists according to the number of downloads.
The Paris-Dauphine Incubator trusted us, and our year spent here enabled us to obtain a “Prêt d’honneur” (loan of honour), to meet one of our investors, while benefiting from a network of experts and entrepreneurs allowing us to unblock some key issues. Thank you!
Jean-Yves Kokou, Co-founder & CE of Jaiye
A little bit
of history
Passionate about African music, Jean-Yves Kokou and Valy Sylla have taken up the challenge of structuring the Afro-Caribbean music industry by creating the music distribution platform JAIYE.
Geeks, ambitious and entrepreneurs at heart, it was after graduating from a French engineering school that the Beninese and Ivorian duo decided to combine their skills in order to undertake for the development of Africa.
This is how “JAIYE” was born, meaning joy and hope. The project is online and presents itself as a platform for music distribution and broadcasting.
For now, the African music industry is not yet “structured” and everything “remains to be done”. Indeed, JAIYE starts from the observation that faced with an unstructured industry, the propagation of Afro music and by extension the whole culture that stems from it cannot be done in good conditions. JAIYE wants to change this!
Africa only represents “1% of cultural goods and services exported in the world” and remains “minimal on the international scene”. So, how can we make this industry evolve?
Use all-digital technology, demand transparency, ensure legal distribution and respect copyright, and allow artists to make a living from their work.
The market is huge, with more than 1.3 billion inhabitants on the continent, a diaspora of more than 186 million people and the 2nd largest mobile market after Asia.”