Magileads is a SaaS platform for the automation of commercial prospecting. The platform gathers through the same tool: a database of several millions of BtoB contacts, structured and updated in real time; a marketing automation tool allowing to communicate with prospects through all acquisition channels (email, telephone, social selling, paper mailing, etc); a CRM for tracking the various prospects.
In this way, companies’ marketing and sales departments use a single platform to manage their entire prospecting cycle.
A few key figures
from the founders
The marketing and sales function is becoming increasingly digital. We therefore want to offer a fully integrated tool that is easy to use and allows campaigns to be conducted on all the acquisition levers identified by the company: emailing, telephone, social selling, paper mailings, etc. We position ourselves as a tool that facilitates the prospecting process and saves time in its actions.
François and Nicolas, co-founders of Magileads
Magileads was born from a simple observation: between the actions led by the marketing teams and the actions led by the sales teams, a lot of sticking points are created. Creating a complete prospecting cycle requires the use of 3 to 4 different tools, and de facto reduces the fluidity between marketing and sales.
Therefore, it was necessary to create a single interface able to satisfy both marketing (sourcing of prospects and creation of acquisition pipes) and sales (tool for monitoring prospects generated by marketing campaigns) to offer a 360° solution.